Social media platforms have overwhelmed modern civilization in a way no one could ever predict. The likes of Facebook and Instagram did not exist 15 years ago, but now they represent the most dominant force in digital marketing as a whole.

A successful site has stable traffic, and users spend a lot of time on it. The more time a person spends on a resource, the more likely they are to buy the product or service offered by the company. Usually, when searching for the site they want, users look through the first 3-10 pages. They study them one by one or open them in new tabs. Based on this, the site owner needs to get into the top 10 pages of search results, which are viewed by most users.

The number of unsafe and unknown devices connecting to the network has increased significantly, and stolen credentials violations have become more frequent. In this regard, the concept of trust began to become obsolete. Therefore, more and more companies are moving to a zero-trust approach by partnering with remote workers instead of using VPN.

Do you lack inspiration for your digital marketing? Reading and evaluating practical, real-life digital marketing case studies can help you get on track. This guide has a compiled mega-list of some of the best marketing case studies with solutions you should not be missing out on. What are you waiting for? Let's dive into it.

Diversity and inclusiveness is a trend that companies paid attention to back in 2020, but in 2021 its effect has only increased. 2021 is the year when organizations focused on Diversity, Equity, and Inclusion (DEI). Many leaders have set themselves the following goals:

E-Commerce significantly differs from the traditional way we used to do business. In the era of technological development and the global pandemic, both customers and businesses faced the need to move online. What makes it unique?

Everyone likes to hear that someone else has enjoyed something that they are considering buying or trying, it is simply just human nature. Crowd tested, crowd approved, at the end of the day; is going to gain a higher percentage of increase in consumer buy in than any discount ever could. Consumers are naturally going to trust a product that they feel has benefited people like them before. So, here are seven easy ways to incorporate consumer testimonials in your emails to customers. It is important to use these in ways that feel natural, so the customer does not think you are simply throwing meaningless data at them to entice them towards your product. Here are our top seven tips:

Did you know that VPNs are not only useful to guarantee your anonymity, but they also have some more advantages? Most Internet users know that the main purpose of a VPN is to secure your web browsing data. It protects all the private information you leave online. Discover via this article some interesting ways to use your VPN.

If you want to start a paid social media campaign, but feel overwhelmed at everything that goes into it, we’re here for you. We did all the legwork and compiled a handy beginner’s guide to running a successful social media campaign to ensure you have everything you need to get started.

Arranging to ship requires the integration of online and offline strategies to draw customers to complete their transactions. It entails identifying online customers through internet advertising and email and using various approaches and tools to entice customers to buy. The idea behind arranging to ship is to move goods from one point to another efficiently and conveniently. The key to your business growth in this era is online-to-offline (020) e-commerce, although it is likely to remain effective even after the pandemic.