11 Guest Posting Tactics Every Digital Marketer Should Consider

For the past decade, in the digital realm, guest posting has created dozens of business opportunities and leads to maximize profits. However, SEO experts are now just beating a dead horse for ranking when it comes to guest posting. Many even think that link-building is just a waste of time.

In fact, links from guest posting are now treated as no-follow links. However, the trust and authority it brings to your website is undeniable. Therefore, if you want to invest in guest posting, you need to have proper focus and expectations in place to get the best outcome out of it.

To help you maximize your guest posting campaign, here are 11 tactics that every digital marketer should consider:

1. Stick To Your Niche and Explore Your Expertise

If you’re a digital marketer who focuses on content for your business, you must start writing about content. The true experts always have a narrow focus and tend to stay in their lane. This will give you an opportunity to be an expert in whatever you’re writing about.

If you’re an expert in writing multiple subjects, you must not risk muddying your brand by confusing search engine evaluation. Therefore, you need to stick to your field and area of expertise. This way, your audience will trust your content and take you as a leader in the field.

2. Create Evergreen Content

If you want search engines to rank your content as long as possible, focus on creating evergreen content for your website. While you are investing in SEO practices and guest posting, ensure you opt for content ideas that promise longevity in the digital realm.

It can be tempting to approach for opinions about any newsworthy items for link building. But guest posting is different. Your website needs more stable signals from search engines than a big splash. Therefore, try to create content that will have the same relevancy 10 years from now if you’re not writing for ever-changing industries such as technology.

3. Target Relevant and Strong Websites

It’s true that many SEO professionals only focus on the DA of the website when it comes to choosing the publication. However, that single element is not enough to tell the entire story of the website's strength. Therefore, consider looking for relevant and robust websites to publish your content.

No doubt, there are a number of websites that have higher DAs, which you can check using SEMrush. But often, these websites contain thin page copies. Therefore, to maximize your SEO results, consider looking for high-quality websites loaded with reputable and relevant quality content.

4. Build Your Relationship with Good Publishers

When you find a strong website and your guest post resonates with the audience, do as much as possible for the website. The reason is that many guest posts only feature a link to the website, and the link coming at the top contains the most value.

But that is not always the case. When you have an extensive network of high-quality publishers by investing in a reputable and best guest post service from the leader in the industry, you can deliver your message to the audience who will resonate more with it.

This way, you can bring value to the link and improve your brand image.

5. Optimize Your Bio

When it comes to SEO and link building, many websites will restrict your ability to link to personal websites throughout your blog. Therefore, consider improving your bio and make it strong.

Many bios only present a standard headshot, a link to your website, or a two-sentence description. But use your bio to link to a website that will benefit the most from it. Therefore, create a description that best captures your brand and appeals.

Many businesses don’t know that the bio is often observed, and users often click on it to learn more about you.

6. Never Forget About SEO

When posting content on other websites, some guest contributors forget about the SEO. There are many key indicators that enhance the SEO efforts that are missing. It might make your content simple and easy to read, but it can fail to attract the audience.

Therefore, consider taking help from industry experts such as Globex Outreach for guest post service to improve website visibility. This way, you can get the content for publications that are elaborate, have naturally infused keywords, and link in the correct position.

This way, your guest post will be discovered quickly and contribute to ranking your website.

7. Remember To Amplify

Writing without SEO in mind can shorten the horizon when marketing your website. Many simple and useful SEO hacks can help in improving your website rankings.

All you need to do is trace your guest blog and link it with other significant websites online. You can also take leverage from social media platforms to share posts on Twitter, Facebook, and LinkedIn to attract traffic. This way, you can influence others to share further as well.

8. Refer To Other Published Guest Posts

When you have more than one guest post published in the same niche, you must link it to other articles as much as possible. Some publications may not allow you this. But if they are not directed toward a competitor, you will find them linked to your website.

This will help create a connection between all your guest posts across the web and help the search engine link all your guest post efforts.

9. Explore Guest Post Opportunities

Nothing is challenging when it comes to finding opportunities online. Simply put, writing Google SEO guest posting guidelines can give you a number of opportunities. This will help you find the ideal publications for your guest posts.

Once you find the ideal publication for your website, the next challenge is the pitch. Work on the pitch and ensure it gives a personalized experience to the publishers.

This way, they will prefer the idea and respond to your request.

10. Protect Your Guest Post

Guest posting is a small portion of an overall awareness PR strategy. Even when you have contributed to the guest post, you don’t own the asset. The reason is that many publications can fold or change their marketing strategies quickly.

Therefore, the solution is always two-fold. You can trace your content online when it is published to ensure it is not scraped. You can also put more effort into your “home base” content as it is published on your own websites or platforms.

11. Engage With Posts

To cultivate more engagement on your posts, consider reacting to the comments on the post itself on social media. Similar to reviews, it will act as a helping hand in creating a buzz about your content.

You might wonder why you have to put an effort into the content that is published on other websites. However, this will only help give your brand more recognition online.