In the contemporary world, social media is the center of the shopping experience, as customers value what is shared on social networking sites like Facebook, Twitter, Instagram, Pinterest, etc. eMarketer states that 36% of people have accepted the importance of social media content in their shopping decisions.

Marketing strategies center on getting your message to as large a percentage of your audience as possible. And since most people use mobile devices nowadays, creating content for mobile is an obvious attraction for business.

Whether you have a small company or a large e-commerce business, optimizing your mobile content garners more return on investment. But you need to get the marketing strategy right from the get-go.

When it comes to marketing, email has always been one of the oldest, time-tested channels used for promoting brands, products, and services. Nevertheless, though it has been used as a marketing tool for ages, there still is a certain lack of understanding of the importance of email in terms of marketing. And, there is even less understanding of how to use this tool correctly.

Once you are set with your business, your growth potential is simply a matter of strategic marketing on the front end and excellent customer retention on the backend. It’s vitally important that you understand that there is no magic marketing strategy that will generate a large sales volume.

Social media platforms have overwhelmed modern civilization in a way no one could ever predict. The likes of Facebook and Instagram did not exist 15 years ago, but now they represent the most dominant force in digital marketing as a whole.

Do you lack inspiration for your digital marketing? Reading and evaluating practical, real-life digital marketing case studies can help you get on track. This guide has a compiled mega-list of some of the best marketing case studies with solutions you should not be missing out on. What are you waiting for? Let's dive into it.

Everyone likes to hear that someone else has enjoyed something that they are considering buying or trying, it is simply just human nature. Crowd tested, crowd approved, at the end of the day; is going to gain a higher percentage of increase in consumer buy in than any discount ever could. Consumers are naturally going to trust a product that they feel has benefited people like them before. So, here are seven easy ways to incorporate consumer testimonials in your emails to customers. It is important to use these in ways that feel natural, so the customer does not think you are simply throwing meaningless data at them to entice them towards your product. Here are our top seven tips:

If you want to start a paid social media campaign, but feel overwhelmed at everything that goes into it, we’re here for you. We did all the legwork and compiled a handy beginner’s guide to running a successful social media campaign to ensure you have everything you need to get started.

Want more customers to visit your eCommerce site? Consider affiliate marketing!

According to FindStack, 80% of large brands have an affiliate marketing program. eCommerce brands are no stranger to affiliate programs. So, how do you start?

To run a secure, reliable, and functioning freelance business, you need to work with contracts. Contracts act as a safety net for your business and clients. But what should you include in your contract? And do you have to sign one?