
The psychology of pricing is no longer a game of guesswork and broad averages. Brands today are narrowing their focus with a scalpel, slicing through the noise of the global market to isolate where conversions surge and where profits stagnate. What’s driving this tactical precision? It’s not just better data collection. It’s how that data is fused with IP geolocation—turning ordinary online interactions into hyper-profitable touchpoints. The implications are not subtle. The retail world is being subtly rewired, one IP address at a time.