Running an online business needs good website design for customer retention. The goal of an online business is to convert your visitors into customers. This is known as conversion in the world of digital marketing. Visitors to your website can be many, but customers are few. A strategy should be formulated to convert most of the visitors to paying customers. Attractive website design is just the start step. To make a mark to your customer one must strategically motivate them for their conversion. Better user experience and strong trust in a brand can bring more conversions. It is how well first-time visitors are convinced to final purchase.