
In today’s world where everything is fast paced, clients expect to do much more in a bank than just deposits, withdrawals, and balance inquiries. The banks have changed from a transactional service to a more engaging, personalized and data driven service because of the rise of financial technology, also known as ‘fintech’. Fintech innovations have transformed banking app engagement in a way where clients do not only passively use the app, but actively participate in financial management, growth and understanding.