Web analytics has always formed the backbone of monitoring and improving website performance. Conventional analytics has, until recently, focused on the tracking of active users, trends in traffic, and page load times, hence being a cornerstone for any kind of digital strategy. However, with the inclusions of artificial intelligence in this area, web analytics is considering significant evolution and changing the way businesses can use data as a source of competitive advantage.

Web owners often assume that users will understand the message they intend to convey as clearly as it was envisioned during the design of the front page. However, this is rarely the case. Even with well-thought-out front pages, users’ attention spans are typically limited to 5-10 seconds. This is why adding a live chat tool to your website can provide a significant advantage in acquiring customers, as it allows you to address specific questions they may have about the services you offer in real-time.

reCAPTCHAs are a type of challenge-response test used to determine whether the user is human or an automated bot. Developed by Google, they are designed to prevent automated software from performing actions on websites that would otherwise be susceptible to abuse, such as automated scraping, spamming, or brute-force attacks.

Every website you visit collects data in one form or another. You may or may not have to give them your permission to do so, either.

WordPress is one of the most popular tools for building websites worldwide. According to W3Techs, WordPress powers 43% of all websites on the Internet. The platform's popularity can be attributed to its ease of use, flexibility, and extensive features. However, not all WordPress websites deliver the necessary performance and reliability. The root cause often lies in the need for a professional approach to development and configuration.

There are hundreds of top-level domains—the small sections of text at the end of a domain name, like .US or .UK—and .AR is an increasingly popular option. This guide explores what the .AR domain is, how it’s used, and some of the pros and cons if you’re considering it for your next website.

Artificial intelligence (AI) plays an extremely important role in creating content. From producing articles to coming up with full marketing messages, the field of writing is being revolutionized by AI. However, as mentioned before, AI can generate an almost endless amount of content in a very short time, but the problem is making it feel human. Well, this guide is for anyone who wants to humanize AI content successfully. It’s time to look at some of the best practices that would help make AI-based content personal for the readers.

If you are looking to create a website using WordPress, one of the first things you'll need to do is choose a domain registrar to purchase your domain name from.

Still think designing ad banners is difficult? Prepare to be amazed at how easy it can be with the right tools and tips. From picking commercially safe visuals to choosing the right advertising banner size, this guide will walk you through every step of the process. With a little knowledge and creativity, you'll be turning your advertisement ideas into stunning designs in no time. Keep reading to learn more!

Your website often serves as the first point of contact between you and your audience. Whether you're showcasing a portfolio, running an e-commerce store, or promoting your services, the visual appeal of your site plays a crucial role in engaging visitors and conveying your brand identity. This is where Squarespace and its themes come into play, offering a diverse range of design options to help you achieve the look you want for your website.