In the modern day, when e-commerce makes up an ever-increasing portion of global sales, it's more important than ever to have a strong first online presence, so having a strong domain name for your site is paramount. In many ways, your domain name is your digital handshake. It's a way to make a strong first impression, communicate what you're about to potential customers or clients, and set the tone for relationships going forward. Most of all, your domain name is critical for brand recognition, playing a major role in how your company is remembered and perceived. So, let's break down the role of domain names in more detail and explore exactly what makes an effective one nowadays.