Affiliate marketing is a performance-oriented niche, and besides cookie tracking, IP tracking also plays a significant role in conversions. In essence, IP tracking involves monitoring a user's IP address to understand their online undertakings. With IP tracking, you can determine when a user clicked your referral link and whether they signed up for a commission to count on the directed platform.
Affiliate programs, on the other hand, can rely on IP tracking to trace successful referrals to the rightful affiliate marketer and reward them. IP tracking is not a standard monitoring method in affiliate marketing, but its perks cannot be sidelined and are highlighted in this blog. In your quest to earn commissions as an introducing broker in various affiliate programs, below are ways to improve marketing conversions using IP tracking:
1. Simplifies Geo-targeting
If an affiliate program operates across several geolocations, you can use IP tracking to identify potential users from regions with high commission rates. You can improve conversions by tailoring affiliate offers according to the user's location. IP tracking also makes identifying restricted or blocked regions easy, enabling you to direct your efforts to the right users. Additionally, you can determine the most sought-after products and services in a particular geolocation which could be forex trading or any other service, allowing you to craft content that resonates with your target audience.
2. Tracks Multiple-Devices Users
While cookie-based tracking can only serve one device and browser per time, IP tracking can track users using several devices as long as the network remains constant. For perspective, some users may use different devices between clicking the affiliate link, signing up, and funding their accounts.
They may use a smartphone to open a referral link and sign up later using a PC or tablet. Unlike cookie tracking, IP tracking can track the conversion if the devices are used from the same address. With IP tracking, you can follow up on users who click on affiliate links and switch to another device before signing up and funding their account, giving them a reason to join the platform, hence making the conversion count.
3. Allows Tracking in Cookie-Restricted Operating Systems or Browsers
Operating systems like iOS are not cookie-friendly in a bid to safeguard their customers' or users' privacy as they explore the internet, making it hard to monitor their online activity. Browser cookies policies also vary in different search engines. However, you can rely on IP tracking to track users who disable cookies by choice or default. It is, therefore, possible to generate and improve conversions in restricted environments using IP tracking.
4. Essential in Short-term Tracking
Most affiliate programs operate with limited or short cookie windows, which may not favor an affiliate marketer looking to convert as many leads as possible. In such scenarios, leads may be lost if users clear their cookies within the stipulated duration. IP tracking is essential in tracking short-term and limited offers, hence increasing conversions, especially from high CPA programs.
Conclusion
Clearly, IP tracking has its advantages but shouldn't be the primary monitoring method because it has its fair share of disadvantages. You can, however, rely on it as an alternative to improve your conversions in instances where cookie-based tracking fails to rise to the occasion.
Featured Image by Freepik.
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