Undoubtedly, the presence of business listing websites across the internet has created lucrative opportunities for business owners to showcase their companies and get potential leads. By showcasing other firms in the form of listings, business listing platforms generate a handsome amount of revenue for the website owner through advertising. To answer the most asked question about the creation of a business listing website and earning from it through advertising, we have jotted down a complete guide - just for you!
Easiest Ways To Build A Top-Notch Business Listing Website
Ever wondered why even to build a business listing website? Well, businesses that operate in a certain locality require a vibrant digital presence through various handles - of which presence on a business listing website has core importance in increasing its visibility.
Listing websites act as a platform where businesses showcase their worth to people giving them potential leads! In return, business listing websites charge a certain amount!
For this purpose, the first step pertains to creating a business listing website. Without further delays, we are about to spill the beans:
Step 1: Finalizing targeted location and industry
The first and foremost step before setting up a business listing directory is to decide the location that you aim to target. This location can either be on the macro level or micro level ( a city, country or a certain region).
After finalizing a certain location, it is pertinent to understand the pain points of the target audience or something that they are constantly looking for. This can be the void that your business listing website can fill.
After this, narrow down to the niche or industry that you look forward to catering to with your listing website. This can be either the services sector or the product-based businesses trying to locally reach out.
Step 2: Digging Out Competitor Loopholes
Your competitor can sometimes be the biggest reason for the success of your business listing website. People are sometimes fed up with old websites or maybe because these websites are not up-to-date. This can also be an old website design or snail loading speed!
In addition to this, people also desire change because old business websites were not efficient enough. Before moving to the development of your website, look for all of these pain points of people. You can visit community discussion pages, reviews etc.
Step 3: Picking the Perfect Website Builder
After solving the research mysteries of the competitors and the needs of the target audience, it is time to move towards the development of your business listing websites. There are a bunch of tools (free and paid) on the internet that can help you in developing a website.
To start from a basic level, WordPress can be a feasible option owing to its extensive plugins and easy-to-handle features. It will just take a couple of hours of practice and you are good to make a website of your own to list businesses.
As far as choosing the right theme for your business listing is, WordPress will help you in it. Some of the widely used plugins for business websites include:
- Business directory plugin
- GeoDirectory and many others
Step 4: Get Hands-On with a Safe and Secure Hosting Provider
After developing and designing your website on the local host, it is time to make it live. For this purpose, it is pertinent to search for reliable web hosting providers. It is important to keep in mind that the high demand for website hosting has paved the way for scams. Therefore, choose a provider known and trusted on the internet.
In addition to this, make sure that the hosting helps in swift page load speed and low downtime. It would help in building and maintaining the credibility of your website. Also, do not forget that choosing a relatable domain name is important for a successful business listing website!
Step 5: Add Unique and Helpful Features For Users
Have you ever wondered what makes a business excel in the market despite having strong competitors around? Well, the successful guy facilitates people which competitors don't. For this purpose, we insist on helping people to easily maneuver your business listing website. These features can be in the form of:
- Necessary filters to narrow down a search.
- Incorporate maps of listed businesses to show people that you only show real brands
- Adjustable settings of business listing on Android and iOS
- Clear and Concise Content
Step 6: Market your Directory With Local SEO
For businesses to list their brand on your website, it is necessary to show that your website has the necessary traffic. For this purpose, you can digitally market your website with the help of social media marketing, E-mail marketing, influencer marketing, PR marketing and whatnot! For organic traffic, you can use the skills of local SEO and bring your website to SERP ranking.
How Can A Business Listing Website Earn Online Through Advertising:
Business listing websites can be a major source of revenue – if utilized properly. Without further ado, we will guide you through the process of making online money through advertising:
Direct Placement of Ads
One of the best ways to earn money is to offer advertisement spaces to local businesses. You can place a fee for it based on the plan. This plan be either a basic or premium plan. For premium plans, you can place that specific business on top search - making other businesses also crave it.
Make The Featured Bar:
For the featured bar, you can add a separate portion of featured listings. This can be on a per day or per week basis -- not more than that. Also, you can make hype on it by maximizing its digital marketing efforts.
Utilizing Google Ads Sense:
One of the simplest and easiest ways to earn revenue is with the help of Google Ads Sense. It simply can be used by placing its ads on your site. This then generates traffic, bringing more customers!
Conclusion:
Building a business listing website not only helps local brands thrive in the competitive market but also brings home money through advertisement. From finding the pain points of customers to filling the industry void, a listing website can do wonders!
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