How to Promote Your Instagram Properly

Your current strategy for promoting your Instagram account needs a reset.

Why now? Due to the platform's fast development and expansion, marketing strategies that yielded results in the past won't provide the same results now.

New Instagram statistics show that companies are vying for an ever-increasing share of the visual realm.

Brands would be wise to arm themselves with as many strategies as possible to reach their desired target audience on Instagram. However, you can go the other way and grow Instagram followers naturally with Path Social. Thanks to this service you can grow the number of real followers quickly and safely.

Instagram Promotion: 5 Easy Steps

1. Create more content, more often

Instagram users have plenty of material from which to choose when curating their feeds.

Photographs provided by customers. Internet memes. Videos in smaller portions. And that's just the tip of the iceberg when it comes to what you can accomplish.

To begin, you may choose from an overwhelming number of Instagram trends. You will need to try a few different things before you find out what your audience responds to best. That calls for more regular publishing and an increase in the quantity of material you create.

Instagram recommends publishing at least once daily for optimal performance. Major retailers like TopShop and H&M even publish many times daily.

Discovering the optimal times to publish to Instagram is critical if you want to get more interaction from your followers as you release more material.

Our second point is about the importance of Instagram Stories. You can "skip the line" and be front and center in people's feeds with impromptu content via Stories. Plus, there's no need to worry about annoying your admirers by posting Story after Story.

From this, we may deduce that Instagram's material travels at a far faster pace now than it did even a year or two ago. Brands need to step it up if they want to remain competitive. Have a thorough plan and use data to make better content if you want to attract and retain an audience that loves what you make.

2. Share your Instagram posts on other platforms to increase your reach

Nobody wants all that hard work to go to waste when they manage to get the ideal shot and come up with a clever caption.

Improving the return on investment (ROI) of your Instagram account is as simple as cross-posting your content to other social media sites.

If you want more people to see your Instagram posts, you can promote them on other platforms like Twitter and Facebook.

Although cross-promotion is a smart move, bear in mind that each social platform has its own best practices. For instance, you may want to write a somewhat different caption for photos shared on Facebook, but Instagram is more likely to rely on hashtags.

3. Center your content around people

Despite Instagram's prominence as a commerce platform, its primary function remains as a platform for sharing personal experiences.

Customer photographs and images of individuals using things in real-world situations, as well as selfies, are quite popular on Instagram. Much of the appeal of Instagram is that brands are capable of advertising in a more human way without bombarding followers with messages that scream “BUY NOW!”.

This brings us to our next point, which is that companies can't get enough user-generated material like consumer images. Customer images are powerful marketing evidence that customers like your items, and Instagram users adore it when firms include them.

If you want to promote your Instagram account and find user-generated material to include in your feed, you need to learn how to utilize hashtags.

4. Experiment with branded and industry hashtags

All brands, no matter how large or little, would benefit from developing a hashtag that their fans could use to promote and share their content. Doing so doesn’t have to be rocket science, either.

Instagram marketing should include more than just utilizing your own hashtags; it should also make use of industry-specific, more generic hashtags like #6strings (music) or #unicornhair (beauty). Tacking on more tags effectively makes your content searchable by tag-followers and rapidly expands your reach.

5. Tag companies, followers and places wherever you can

Tagging is a surprisingly effective strategy to promote your Instagram.

And no, we’re not just talking about hashtags. For example, you may tag other companies and accounts in hopes of a shout-out yourself. Given that alerts ping anybody who gets them, relevant tags are a subtle approach to boost promotion.

Similarly, tagging anyone whose content you’re re-sharing is considerate and aligns with Instagram’s guidelines. They’ll likely appreciate the feature on your feed and may even share it with their own followers, helping to increase your reach.

Don’t forget to tag places, too! For example, if you have a physical location for your company or routinely attend events, location-specific postings enable you to discover new prospective fans and followers.

So, how do you market your Instagram?

When it comes to Instagram marketing, you have lots of techniques to play with.

And hey, that’s a good thing.

To make your feed stand out on Instagram, you need to be familiar with the best practices of the site and adapt to its changes as they occur. Whether you stick to the aforementioned recommendations or come up with fresh ideas for Instagram posts, you may increase interaction and attract new followers and consumers. If you want to attract actual people and not just bots, try out Path Social for free.