How to Transform Your Brand with AR Filters

Back in 2019, things really kicked off when Instagram and Facebook rolled out Spark AR. From that moment on, brands got the chance to create custom AR filters for free. No wonder it changed the game completely. Fast forward to today, and we have numerous other options available. It's like the AR wonderland out in the real world!

So, why are brands going nuts over AR filters?

First of all, they are an effective way to engage and attract the audience. It goes far beyond slapping a digital hat on someone. It's more about creating interactive experiences that get everyone talking about your brand.

Plus, the big truth is that AR filters are viral gold for organic growth. How does it work? Say someone uses your filter. Then, their friends or followers see it, and suddenly, you have a huge wave of user-generated content spreading like wildfire across all social media platforms. Isn’t it what they call marketing magic?

And there is even more good news for you: creating these filters doesn't break the bank or take ages. In fact, it's much more cost-effective than traditional ads. There is no need to spend time recording videos or creating some catchy promo text. An AR filter can be crafted in a matter of a few days. In addition, AR filter creation is a modern and trending approach, so it’s your perfect chance to show your brand’s vibe and deliver its message in a totally unique and memorable way.

Are you ready to create your own AR filter to stand out? Then there are some tips for you. First, ask yourself, “What goal do I want to reach with my filter?” It was estimated that an average person spends around half a minute using a filter, so here, every second matters. Whether you want to make people laugh, throw knowledge bombs at them, or just create something eye-pleasing, make sure your filter speaks the intended message as loud and clear as possible.

As for engagement, make your filter interactive! Actually, the more interactive it is, the better. Add elements that keep users hooked, no matter what it is: a game, a challenge, or something totally unexpected. The longer they play, the more they’ll remember your brand.

And of course, be open to experiments and don't be afraid to push boundaries. No matter how stupid or wild an idea may seem to you, try it out! With so many filters out there, the world is hungry for something fresh and brand-new, so you never know what will catch on and become the next AR sensation. Strive to be that trendsetter who shakes things up in the AR universe!

Moreover, your filter should be more than just a flashy corporate logo. Give users something they will sincerely enjoy using—be it a fun game, a quiz, or a hilarious AR mask or effect. Come up with something they will remember, and they’ll keep coming back for more and bring their friends as well.

And if you’re aiming for real impact, why not team up with influencers? They can give your filter that extra boost of credibility and reach, turning their followers into your brand’s new besties.

So, if you’re serious about elevating your brand’s identity with AR, let’s dive into the tools that can help you create your unique AR filter. One of the pioneers in this space is Spark AR, which we’ve mentioned earlier. There is nothing complicated with this one: you simply download the software, follow the given instructions, and start experimenting with various filters and effects until you create your perfect one. It's a great starting point for anyone new to AR.

In addition to Spark AR, TikTok’s Effect House is another excellent example of a tool specifically designed for creating AR effects. No matter who you are in the AR world, a total beginner or an advanced creator, the tool was designed with everyone in mind. This way, it’s really user-friendly, so you are unlikely to have any problems while dealing with the interface and all available features. With Effect House, you can tailor your AR filters to the unique style and audience of TikTok, further enhancing your brand’s presence on social media.

Beyond the well-known giants like Instagram and TikTok, there are many other companies and brands specializing in AR filters that can take your AR experience even further. For example, Banuba is a company renowned for its advanced facial software. Their AR Face Filters SDK by Banuba is particularly useful for creating highly engaging and top-quality AR filters for mobile apps. These filters are no worse than those found on popular platforms like TikTok, Snapchat, or Instagram. Banuba also has an asset store with over 1,000 AR filters, which is a great source of inspiration to help you get started.

Armed with these tools and strategies, you are all set to create AR brand filters that will improve your online presence, make you the one to remember, and expand your reach. The AR world is full of possibilities—so go ahead and explore!