Integrating Localization in Web Design - Comprehensive Guide

Using websites has become a normal and important part of people’s lives. Whether it is about making a purchase or watching a funny video, people open a browser and search for a relevant website.

There are so many sites available on the Internet that competition for attracting local audiences has increased as well. So, people use localization techniques to optimize their sites for the local audience. In this guide blog, I am going to discuss integrating localization in web design in a comprehensive way. Let’s start.

What Does it Mean by Integration Localization in Web Design?

Integrating localization in web design means making it look and work according to the needs and requirements of a local audience. It’s about designing a website according to the linguistic, cultural, and financial needs of a local audience while utilizing any plugin like Figma Localization Plugin.

A website, especially one related to business, is like your virtual shop. In real life, people get impressed by the decorations and convenience of a shop. The same case is with your website. You have to design it according to the local culture to attract a target audience. You also need to integrate convenience points such as local currency payment acceptance to make things easier for people.

Benefits of Integrating Localization in Web Design:

Localization has become an important part of website making. It offers a lot of different benefits some of which are listed below:

• It allows people to target a certain type of audience and make content exclusively for them. A targeted audience offers a better chance of lead generation which is helpful for businesses.
• Adding local language and features help make a website user-friendly. People do not have to struggle with complex translation or payment methods to use an overall website.
• It builds both brand authority and credibility. It’s a good gesture of customer care which can help with customer retention.
• Locally designed and optimized website targets local traffic on search engines. It’s a great tactic for Local SEO.
• It gives people a competitive edge over sites that are not integrating this tactic in site optimization.

Integrating Localization in Web Design with Different Ways:

You can adopt the following ways to localize your website’s design:

Define an audience:

Defining an audience is the first step you should be focusing on. It involves careful research of both an audience and your product. For example, if you’re making products for high school kids, you will need to design the website accordingly.

Similarly, stores or restaurants in a specific city might want to include convenient delivery procedures. In simple words, specifying a target audience makes the whole optimization process a lot easier and more efficient.

Design the site with a local theme:

This is the most important part of web design localization. It involves picking a theme and designing a site that matches the local cultural aesthetics.

For example, a shopping store on a Miami beach should include colors like pink, yellow, blue, and green, to match the city’s beach-life vibes. There are a lot of custom-made themes available that you can use for your website. Just make sure to pick one that represents the local culture.

Translate your webpages:

Another noticeable point in integrating localization in web design is translating the web pages. Usually, people try to design their websites in a local language. Although it’s not wrong, you can avoid doing it by working a little creatively.

In other words, you can keep the main language English but use translation methods to convert it into a local language. In this way, whenever a local customer opens the site, its web pages will automatically get translated for him.

There are different types of techniques developers use for such translation. For example, some site owners use human-based translation and linguistic professionals. However, some people simply go for an automated approach and use tools and plugins such as Figma. Translating in this way keeps your site growing both internationally and locally.

Include local payment methods:

Besides the aesthetic design and language, adding convenient options for a local audience is equally important. One option that holds great importance in such a case is adding local payment methods. It’s a great tactic for websites that deliver services/products both locally and internationally.

If a website only has main international payment methods, the local public can feel issues. So, make sure to add options for them as well. For example, if you’re running a business in Australia, allowing people to pay via the Westpac app can be a great addition.

Internationalization:

As I mentioned earlier, incorporating translating features is useful for both international and local growth. Internationalization is it’s the next level. It’s about using multiple templates that optimize your website for different cultures and audiences.

For example, it can include adding multiple language translations to the site. There are several techniques involved when it comes to incorporating Internationalization. They include things like using Internationalization supporting CMS or creating language-specific content.